Published: November 5, 2010 14:37 ET in home
I’m certainly very interested in their strategy around messaging and communications. Their message discipline and definition of narrative was admirable, and as a political communications junkie I think there are lessons to be learned from the Ford campaign. As long as the good accompanies the bad and truthful.
We’ve already had lots of coverage of the fake Smitherman-supporter Twitter account that the Ford campaign created to (successfully) obtain an audio recording that was potentially damaging to Ford, as well as try to subtly influence the online discussion:
The news came to light this week in and extensive profile by The Globe and Mail that a deputy communications director set up the fake account to flush out a potentially damaging audio tape.
Fraser Macdonald, 24, created a fake profile for a fictional woman named Karen Philby.@QueensQuayKaren
Through the account, the user appealed to a man, Dieter Doneit-Henderson who had an audio tape of Rob Ford seemingly promising to buy him OxyContin off the street, in order to do damage control & save his skin the story was spun into masses of lies that are now pouring out like a dyke! No pun intended!
Whats extraordinary is that Philby/Fraser MacDonald/Rob Ford profile remained active, smearing mayoral candidates throughout the campaign, including Smitherman and Ford, all while posing as a Smitherman supporter.
And today we have another revelation from the Ford dirty tricks team:The Rob Ford campaign had one of its members anonymously call John Tory’s radio show and berate him about his integrity as part of a successful strategy to keep Tory out of Toronto’s mayoral race.
Nick Kouvalis, Ford’s deputy campaign manager and now the mayor-elect’s chief of staff, told a forum Friday morning that his success in preventing Tory from reconsidering his decision not to run “was a huge victory for Rob, so he took John out and Rob won because of it.”
Such stories aren’t unique in gutter politics. But boasting about them certainly is.
It’s rather astounding, frankly, to see these backroom boys out there boasting about their awesomeness & the platform failure that was the “integrity” of Rob Ford. I’m sure it feels great for them to feed their egos and see stories about their awesomeness, but that’s just not how this business is supposed to work. They call it the backroom for a reason.
And they’re have tarnished their candidate, soon to be Mayor and thereby have done him a Gross Disservice!
Ford’s job now, and it’s going to be a big one, is to try to bring the city and a divided council together to get support to pass his agenda, and address the not insignificant issues facing the City of Toronto.
He needs to grow the tent. These sorts of stories don’t help. John Tory WAS reportedly interested in helping Mayor Ford, until these vicious attacks became clearer to John Tory. He stayed out of the race because of the Hate and discrimination that was this election!
The truly awesome don’t need to brag about their awesomeness. They let the results speak for themselves.